Various Publishers & Release Dates

In 1995, we created Avalon Editions, a decor print line for OSP Publishing. This tightly targeted line caused $1,000,000 in business to change hands on the first day of its release. In 1996, we did the same thing for Daydream/At-A-Glance and for Hallmark subsidiary The Ensemble Company (including Snippets, a miniaturized print line that anticipated the extreme miniaturization of Heart Gallery). The successes of these lines led Prints Plus (a retailer, not a publisher) to ask us to design their own versions of various publishers' best-selling titles. We told them that producing such knock-offs would not endear them to the industry, and that we would instead give them a dozen original titles that would outsell their best-sellers.

We did. And they did.

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